Archive for November, 2009

Tips For Marketing Your FHTM Business

So, you’ve joined FHTM, you’re excited as all get-out because this is an AWESOME business and you can hardly sleep for thinking of the presentation you saw and the potential for how much money you’re going to make!

You’ve made your list, checked it twice and now you’re off to start contacting those top people to show them the plan.

Once you’ve hit your entire list, now what?  What do you do next?  Who do you talk to now?

These are REAL concerns that I’ve heard from REAL Fortune Reps.  So, I’ve decided to outline some tips to help you bring a bit more momentum to your business…

TIP #1: Warm Up To Your Warm List – BUT…

Upon doing some research online for ways to help grow your business, you’ve probably come across some information telling you NOT to approach your warm market – maybe even from ME! ;)

But the truth is, you can approach your warm market HOWEVER…you don’t want to come at them with the business presentation  right off but rather approach them with your PRODUCTS!  That’s right, lead with your products when dealing with your warm market.   Remember, develop a strong customer base first and get some residual income flowing into your pockets and then start finding your business builders!

Depending on HOW “warm” they are, simply ask them for their support by switching over the things they already use that YOU offer.  For example, you could head off the conversation with, “Hey Dad, when does your cell phone contract end? ” and go from there!  And if your warm folks say no, don’t pressure them and try not to get offended…simply leave them your card and request that if they  change their minds or if they come across someone who may be interested to let you know and then move on to the next person!

But I am just of the firm belief that warm market is best for developing your first group of customers and from there, should they decide to look into the business, allow it to be their decision based on their satisfaction with the products and services offered and/or the realization that, “HEY!  I can make money by getting folks to use these services!

TIP #2: Pick One Area And FOCUS on It…

Within Fortune, you have a variety of products and services that you offer.  One of the things I’ve often suggested to other FHTM Reps I’ve coached is to pick one of the products/services and really learn the in’s and out’s of it…in other words, become an EXPERT in that area!  For example, when I was in Fortune I was going to focus on the Travel FHTM area.   My intention was to set up a blog and post HELPFUL tips on how to get the best deals, best times of the year for traveling, etc.  I was going to be the “Travel Expert” in a sense and then when people looked to travel, they’d choose to book their flights through me!

So again, my suggestion is that you choose one of your many services (Identity Theft, Home Security, etc.) and offer a website/blog,  do “tweets” on Twitter, and post FaceBook status updates, etc. that give or point to helpful or informative tidbits dealing with the importance of identity theft protection or why every home owner needs home security, etc.  Maybe even do a “comparative review” on the different ones out there and then mention the one YOU recommend with a discreet link to your site.  There are many different ways to go about it.  And finally…

TIP #3: Set Yourself Apart From All Other FHTM Reps…

Okay, now that you’ve done the whole “warm list thing”, now comes the FUN part – going beyond the warm list!   But first, take a look at your FHTM website.  Now, take a look at anyone else’s – your sponsor’s, for example.  Anything different?  Nope!  No difference other than the name on it.
So, what’s going to make YOU stand out from all the other Fortune Reps out there?

What is going to cause someone to choose to sign up with you rather than someone else in the same company with that same website?  Here’s something I’ll bet you’ve “never” heard before – “People join people, not businesses!“   What YOU have to do is allow people to get to see and know you.  What you DON’T want to do is to let them see you as a peddler, a beggar or a greasy-slick salesman.  You want people to see you as a LEADER…an expert, as I mentioned in the above tip, but even aside from the product aspect… an expert on the business side as well.  For me personally, if I were looking to get into this business (especially if I were new to the industry or to marketing)  I would want to join someone who I feel:

1. Is knowledgeable about the business

2. Is knowledgeable about what it takes to succeed in this business

3. Can show me how to generate leads BEYOND my warm list

4. Can teach me (or point me in the right direction to learn) how to market and promote this business effectively

So, be sure that you have these traits because I’m sure that most people who are SERIOUS about building a business will look for the same or similar qualities as well!  If you’re not too sure or you feel you flat-out don’t have these qualities, then start developing them NOW!  Stop desperately trying to recruit people into the business,  start focusing on getting customers and start EDUCATING yourself and learning your business and how it works (not necessarily every intricate detail but enough to at least appear to know what you’re talking about) and learn a system of marketing that your team members can duplicate!

Hopefully these tips have been helpful to you and if they have, please leave me some feedback below in the comments area…I’d love to hear from you!  Much success to you in building your Fortune Hi Tech Marketing business!

To YOUR Success,

P.S. Like the information in this post? Did you find it helpful at all? Think others might find it useful too? If so, please leave me a comment and bookmark it...thanks!

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Psst...Finally fed up with chasing & begging people to join your business, spending more money than you're making, buying/cold-calling leads with minimal-to-no results?
Click here and allow me to show you a MUCH better way to get qualified leads for YOUR MLM business!

Lead Generation…Fresh Hot Leads…Free Leads…Generate More Leads

You see the headlines plastered all over the place online, right?  But I can’t help but wonder how many people see the ads, the webpages, the articles, etc. and scratch their heads thinking, “What the heck do they mean by leads?” or if people really understand what they are and why they’re important.   So, I decided to break it down for that person who may not truly know and/or understand why they need leads.

SO WHAT EXACTLY ARE THESE ‘LEAD-THINGIES’?

Well simply put, leads are potential people who may be interested in your business or something you have to offer but with one key point…they have given you their contact information, basically asking you to “Tell me more”.  Are the people you see in everyday life considered leads?  No, not really and here’s why…

Not everyone that you see on a daily basis necessarily wants or needs what you have OR…perhaps they really do “need” it, but just don’t know it or they are simply not interested.  But a TRUE lead is someone who has, in one way shape or form, expressed an actual interest and, again, has given you the “go ahead” to tell/show/send them more information.

WHY ARE LEADS IMPORTANT?

Leads are the lifeline of your business because you need people to talk to ABOUT your business.  You must learn how to always keep a flow of people who want what you have coming to you and then from there, you work towards converting those leads into prospects (people who have gone a step beyond simply showing an initial, “possible” interest into “YES, I definitely WANT what you have!”)

So be sure that you develop the skills needed to generate lots and lots of leads.  Once you develop these skills, you can apply them to virtually ANY situation where leads are a necessity!

OKAY, SO HOW DO I GET THESE LEADS?

This is one of the most challenging things for many Network Marketers because they are not taught this by their uplines and companies.  I mean, sure they teach you to tap into your “warm market” and ask for referrals which is all well and fine…it works for many people.

However, what happens once you’ve exhausted those sources?  Some will tell you to go out and purchase leads and for some, that also works but for most it’s a “death sentence” because:”

1.  Most people cannot afford to spend money on leads especially when just starting out
2. Most people are not brave enough or even moreso, SKILLED enough to successfully cold-call those leads

You could post flyers on local community bulletin boards, post ads in your local paper(s), do the 3-foot rule and such but what about building your business bigger than your own backyard?  Don’t get me wrong, building in your neck of the woods is great, but in addition to that, build outside of your local area for maximum exposure!  And there is to date, no better or more efficient way to accomplish this than by the Internet!  When you learn the proper skills, you can use the power of the ‘net and even more specifically, Social Media (Twitter, FaceBook, etc.) and generate all the leads you’ll ever need!

So be sure to do your research and your homework on how to get skills and training in lead generation via offline and especially online methods!  Once you do that, then you can begin learning how to turn those leads into actual sign-ups! ;)

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Cherie King is an Online Marketing Mentor and Coach and has been marketing online since 1999.   Learn how you can get FREE online marketing training, video tutorials and more resources geared towards helping you generate Targeted Network Marketing Leads for your business on a daily basis! – http://blog.mlmsuccesstraining.info/

To YOUR Success,

P.S. Like the information in this post? Did you find it helpful at all? Think others might find it useful too? If so, please leave me a comment and bookmark it...thanks!

---
Psst...Finally fed up with chasing & begging people to join your business, spending more money than you're making, buying/cold-calling leads with minimal-to-no results?
Click here and allow me to show you a MUCH better way to get qualified leads for YOUR MLM business!