Previously, I gave a little insight into the “loss leader strategy” and how we see it being used every single day by other types of businesses.  To briefly recap:

- you see it when grocery stores advertise a $1.99 gallon of milk to lure customers into the store, knowing that most of them will end up spending more than $1.99.

- you see it when fast food restaurants advertise a $1.00 sandwich, knowing that when customers come in they will end up buying more food items.

- you also see it when pizza places offer 3 or more pizzas for $5 each – they are taking a “loss” by offering such deals but they are betting on people taking them up on the offer for wings, breadsticks and/or soda

But what I DIDN’T talk about in that previous post was why Network Marketers are not using this strategy and why they should!

So why aren’t Network Marketers applying the loss leader strategy to their businesses?

There are a few reasons, one mainly being that most simply do not know better.  But I’ll also tell you one other major reason why and it may be harsh, but it’s true…most Network Marketers suffer from a severe case of being too darned desperate!  They want to promote their business up front even if it’s detrimental to their business.  They’d rather keep pitching their deal to any and everyone who’ll listen (and even those who won’t) instead of offering an upfront, free-to-low cost SOLUTION to the problems that their target market (other Network Marketers) face in their business.

I have personally spoken with Network Marketers who, when I suggest to them that they should NOT lead with their company but rather lead with a loss leader or funded proposal, turn their noses up at the idea and even get a little bent out of shape!   I’m guessing because in their mind they’re saying, “I signed on to push this business and that’s what I’m going to do!”

But the highly-successful marketers know better!  And to give the benefit of the doubt, I will admit that at one time I was that way…I’m sure most of us can attest to that if we look back and be honest; however, when you learn better…be willing to step outside of the box and out of your comfort zone and do what 97% of Network Marketers won’t do and what the successful 3% have done!

So, why and how should you apply this loss leader strategy to YOUR Network Marketing business? Read the rest of this entry

To YOUR Success,

P.S. Like the information in this post? Did you find it helpful at all? Think others might find it useful too? If so, please leave me a comment and bookmark it...thanks!

---
Psst...Finally fed up with chasing & begging people to join your business, spending more money than you're making, buying/cold-calling leads with minimal-to-no results?
Click here and allow me to show you a MUCH better way to get qualified leads for YOUR MLM business!

There is a “secret” strategy that many businesses know about and use that you either don’t know or…you know but for whatever reason you’re not using it in your business.  It’s called the “loss leader strategy”.

“Loss Leader? What the heck is that?”

Think about the last time you read the circular mailers and saw, “One Gallon of Milk Only $1.99  So, you see it and make a mad dash to the store to take advantage of this deal because your family LOVES milk…cookies and milk, cereal and milk, milk by the glassful, period!  You arrive at the store and you head for the dairy aisle and on the way, you notice a display with boxes of cereal that are also on special – “Buy One, Get One FREE”!  So you toss four or so boxes of that into your cart.

Now you’re off to get the milk… you grab about two gallons instead of just one and on your way to the check out stand, you see a few more items that you “need”.

By the time you walk out of the store, you are going over your receipt and realize that what started out as a run to spend around $4.00 for a couple gallons of milk has turned into $40 for about 10 or more other items you didn’t intend to purchase!

The same concept occurs at your local Dollar Store – advertise that all items are $1.00 and people will come and spend way more than a buck!

And let’s not forget the fast food joints!  “Double cheeseburgers only $1″ and once you go for your double cheese, naturally you have to have some hot, crispy fries to go with it and something to wash it down!  You may even find yourself going BACK to the counter to get one more double cheeseburger!

So since we see this concept in action every single day in more places than one and based on the fact that we “fall for it” almost every single time, usually without really even realizing it, then why is it that we as Network Marketers are not taking note and implementing this strategy as well?

We definitely can and SHOULD be using the loss leader strategy, but sadly most are not and I’ll tell you why in part two of this article so…stay tuned!

To YOUR Success,

P.S. Like the information in this post? Did you find it helpful at all? Think others might find it useful too? If so, please leave me a comment and bookmark it...thanks!

---
Psst...Finally fed up with chasing & begging people to join your business, spending more money than you're making, buying/cold-calling leads with minimal-to-no results?
Click here and allow me to show you a MUCH better way to get qualified leads for YOUR MLM business!

Shaklee is a company that has been on the block for a long time… over 50 years to be exact.  Shaklee Corporation was founded in 1956 by Dr. Forrest C. Shaklee, Sr. who also helped pioneer both the nutritional supplement industry as well as the method of distribution that rewards word-of-mouth referrals – what we know as Network Marketing.

The program offers all-natural nutritional products and earth-friendly cleaning and other household products.   Shaklee prides themselves on not using any pesticides and other contaminants in their products and animal-lovers will appreciate the fact that they do not perform any animal testing.

What Exactly Does Shaklee Offer?

Shaklee offers the following types of products:

- Healthy Nutrition that includes an array of nutritional supplements to aid in restoring your body’s health

- Healthy Weight that includes meal replacement shakes, bars, teas and more to help with your weight goals

- Healthy Beauty with skin care and makeup to improve your skin, hair and enhance your overall appearance

- Healthy Home to clean your environment without using harsh chemicals that may harm it

Any Cons?

You may be wondering if something so good for you and the environment could ever be…bad?  Well, not “bad” per say but what I’ve found with companies like Shaklee is that, oftentimes they advise you to “simply” replace what you already buy with these products but this may not always be financially feasible for all – especially at first.  For example, while their cleansing soap bar may be extremely good for the skin, some people whose household budgets are adjusted for a monthly cost of $7-8 for an entire family pack of soap may find it a tad difficult to pay that same price for one bar!

But in retrospect, many of their products are definitely as friendly to the budget as they are to the environment, especially the household products.  I have used and really loved their Basic H2 ™ as well as the Scour Off ™ products!

What About Shaklee’s Marketing Plan?

In general, I see Shaklee as a great and highly reputible company with wonderful products.   However, there is still one little flaw that they, like most other MLM companies have and that’s in how they train their distributors to market the business.  While their system may work for some, unless the people who join are part of a relatively large circle and have a great deal of influence on those in that circle, the instructed manner of “list building” may prove disappointing.

There is nothing wrong with utilizing one’s warm market to ask for product orders, but to really build a strong business there are simply other marketing skills that need to be obtained.

So, make sure that if you are looking to join Shaklee or even if you’re already involved with them, that you learn more marketing strategies that will help you build your team as well as help your team build theirs!

To YOUR Success,

P.S. Like the information in this post? Did you find it helpful at all? Think others might find it useful too? If so, please leave me a comment and bookmark it...thanks!

---
Psst...Finally fed up with chasing & begging people to join your business, spending more money than you're making, buying/cold-calling leads with minimal-to-no results?
Click here and allow me to show you a MUCH better way to get qualified leads for YOUR MLM business!