MLM Prospecting Tips: Gain The Upper Hand And Squash Rejection
Well, this is the last in my MLM Prospecting Tips mini-series! So far we’ve learned:
- How to identify personality types of our prospects, using colors and…
- How a prospecting phone call should flow…
And now it’s time to put the icing on the cake and learn how you can have the upper hand…the “home court advantage”, if you will, when you are prospecting.
Imagine with me for a moment what it would be like to…
- Call leads on the phone and hearing them ecstatically say, “Oh yes, I know who you are! I can’t believe you really called me!”
- Have people call YOU up and when you answer, hearing them exclaim, “Oh wow! I wasn’t expecting you to answer…I thought it would be an answering service or something but you really answered the phone!“
- Hear your leads say to you, “You know, I’ve seen this many times, but there was just something about YOU that made me decide to contact (join with, sign up with, etc.) you instead of others I’ve seen.“
Have you ever experienced that? Can you imagine ever experiencing that?
Well I personally have and I know many others who have as well. It’s a wonderful feeling to speak with people who actually WANT to speak with you rather than talking to people who are distant, cold and tuning you out because they do not want to be bothered. See, when you buy (or “scrape”) leads and cold call them, you don’t have the same advantages that you would if you were to implement what I’m about to share with you. When you cold call leads, the leads are the ones who have the upper hand because you are, in essence, intruding on and imposing yourself upon them with your pitch.
So how do you achieve those more favorable responses and results?
1. You must establish yourself as an expert…a leader…in whatever you are involved with
2. You should offer information that will actually help your prospects…your target audience – which should be either people who are already involved in MLM. OR… people who are specifically seeking to join an MLM opportunity…preferably those seeking your company by name!
3. You and the value you provide must be VISIBLE! Therefore, you must learn marketing strategies so that you can promote yourself in many places on the Internet
That is what will give you the upper hand when you contact your leads. When you lead with yourself and the value that you have to offer, people get to know you and trust you. Once you’ve built that trust through value-driven content and other information, people that are drawn to you will want to get more information from you.
And as I mentioned, when and if they give you their contact information, they will be expecting to hear from you and will be thrilled when you take out the time to call them. This takes rejection out of the equation.
Also, when people have visited YOUR website and submitted their contact information (including phone number) to YOU, this puts you in a better position because when they gave you their phone number and other information…they gave you the reigns…the control. You just have to learn and know how to own up to and possess that control when speaking to prospects.
Again, MLM prospecting can be easy, pleasant and even fun…when you learn how to do it the right way!
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