So, you’ve joined FHTM, you’re excited as all get-out because this is an AWESOME business and you can hardly sleep for thinking of the presentation you saw and the potential for how much money you’re going to make!
You’ve made your list, checked it twice and now you’re off to start contacting those top people to show them the plan.
Once you’ve hit your entire list, now what? What do you do next? Who do you talk to now?
These are REAL concerns that I’ve heard from REAL Fortune Reps. So, I’ve decided to outline some tips to help you bring a bit more momentum to your business…
TIP #1: Warm Up To Your Warm List – BUT…
Upon doing some research online for ways to help grow your business, you’ve probably come across some information telling you NOT to approach your warm market – maybe even from ME! 
But the truth is, you can approach your warm market HOWEVER…you don’t want to come at them with the business presentation right off but rather approach them with your PRODUCTS! That’s right, lead with your products when dealing with your warm market. Remember, develop a strong customer base first and get some residual income flowing into your pockets and then start finding your business builders!
Depending on HOW “warm” they are, simply ask them for their support by switching over the things they already use that YOU offer. For example, you could head off the conversation with, “Hey Dad, when does your cell phone contract end? ” and go from there! And if your warm folks say no, don’t pressure them and try not to get offended…simply leave them your card and request that if they change their minds or if they come across someone who may be interested to let you know and then move on to the next person!
But I am just of the firm belief that warm market is best for developing your first group of customers and from there, should they decide to look into the business, allow it to be their decision based on their satisfaction with the products and services offered and/or the realization that, “HEY! I can make money by getting folks to use these services!”
TIP #2: Pick One Area And FOCUS on It…
Within Fortune, you have a variety of products and services that you offer. One of the things I’ve often suggested to other FHTM Reps I’ve coached is to pick one of the products/services and really learn the in’s and out’s of it…in other words, become an EXPERT in that area! For example, when I was in Fortune I was going to focus on the Travel FHTM area. My intention was to set up a blog and post HELPFUL tips on how to get the best deals, best times of the year for traveling, etc. I was going to be the “Travel Expert” in a sense and then when people looked to travel, they’d choose to book their flights through me!
So again, my suggestion is that you choose one of your many services (Identity Theft, Home Security, etc.) and offer a website/blog, do “tweets” on Twitter, and post FaceBook status updates, etc. that give or point to helpful or informative tidbits dealing with the importance of identity theft protection or why every home owner needs home security, etc. Maybe even do a “comparative review” on the different ones out there and then mention the one YOU recommend with a discreet link to your site. There are many different ways to go about it. And finally…
TIP #3: Set Yourself Apart From All Other FHTM Reps…
Okay, now that you’ve done the whole “warm list thing”, now comes the FUN part – going beyond the warm list! But first, take a look at your FHTM website. Now, take a look at anyone else’s – your sponsor’s, for example. Anything different? Nope! No difference other than the name on it.
So, what’s going to make YOU stand out from all the other Fortune Reps out there?
What is going to cause someone to choose to sign up with you rather than someone else in the same company with that same website? Here’s something I’ll bet you’ve “never” heard before – “People join people, not businesses!“ What YOU have to do is allow people to get to see and know you. What you DON’T want to do is to let them see you as a peddler, a beggar or a greasy-slick salesman. You want people to see you as a LEADER…an expert, as I mentioned in the above tip, but even aside from the product aspect… an expert on the business side as well. For me personally, if I were looking to get into this business (especially if I were new to the industry or to marketing) I would want to join someone who I feel:
1. Is knowledgeable about the business
2. Is knowledgeable about what it takes to succeed in this business
3. Can show me how to generate leads BEYOND my warm list
4. Can teach me (or point me in the right direction to learn) how to market and promote this business effectively
So, be sure that you have these traits because I’m sure that most people who are SERIOUS about building a business will look for the same or similar qualities as well! If you’re not too sure or you feel you flat-out don’t have these qualities, then start developing them NOW! Stop desperately trying to recruit people into the business, start focusing on getting customers and start EDUCATING yourself and learning your business and how it works (not necessarily every intricate detail but enough to at least appear to know what you’re talking about) and learn a system of marketing that your team members can duplicate!
Hopefully these tips have been helpful to you and if they have, please leave me some feedback below in the comments area…I’d love to hear from you! Much success to you in building your Fortune Hi Tech Marketing business!
To YOUR Success,
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