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Cherie King

Are You Afraid To Promote Your MLM Business Online?

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CMP0014622_VeerAre you involved in (or looking at) an MLM company that is so strict in their policies that you are literally afraid to promote your MLM business online?

Many MLM/Network Marketing companies are starting to crack down and strongly regulate what their members can and cannot say or do on the Internet.  My primary (MLM) business is one such company.    And to be hones (although it does kinda suck on my end being that I am an Internetwork Marketer) I can understand the reasoning behind it – many people will get online and do things that can and will jeopardize the company such as:

– Spamming

– Making outlandish income claims

– Making outlandish claims of products being able to cure certain ailments and more

But again, this does pose somewhat of  a problem for those individuals, such as myself, who understand the power of using the Internet to promote our business.

So what do you do?  What can you do?

There are ways to get around all of that and you can still leverage the power of the internet to generate leads for your business even if they have tight rules and regulations as to what you can and cannot say or do when *promoting your MLM business* on the internet.

As I mentioned before, I am in a company that (because of some over-zealous distributors who almost got the company shut down) doesn’t allow us to use the company name nor the product names on the internet.  But despite that fact, I have been able to generate a consistent, monthly income without doing any home parties, chasing down friends and family or any of that…strictly from the internet and without compromising my position in the company!

It basically all starts with learning how to:

1. Brand yourself with the purpose of standing out from everyone else promoting the same company/products you are.

2. Use a generic capture page to generate leads and build your list so that NO company name is ever mentioned and you will not
get into trouble with your company.

3. Begin building a relationship with your list by emailing them out valuable information, tips, etc. and not merely trying to always sell or recruit them.

4. Distribute content all over the internet by way of video, blog posts, articles, etc. but use keywords that people search for that relate to what it is that you offer.  For example, if you are in Monavie and you want to do an article about the benefits of your acai berry juice – you can use those words (acai berry juice) in the place of the actual name of the juice.  Then you can link TO your Monavie retail site from that article.  Get it?

If you do just those 4 things alone, you will never have to worry about breaking your company’s rules and risking losing your membership and you will see that you can, indeed, grow your business online!

If you’d like to get a full-on education in how to do the aforementioned things so that you can start building your MLM business on the internet, click here!

How To Create Lead Capture Pages – The Call To Action And Capture Form

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What is the primary job of the call-to-action and form of your lead capture page? Basically to tell your visitors exactly what it is you want them to do…and then give them the ability to do it!

You’ve sparked their curiosity with your headline, copy and bullets, now it’s time to bring it all home by getting them to fill out your form with their information. Don’t forget to add an “enticement” to sweeten the deal up a bit (free report, free course, video, free trial or consultation, etc.)

Don’t be too pushy and/or rude:
“Only an absolute idiot wouldn’t fill out the form below so enter your information NOW!”

But you don’t have to necessarily “beg” either:
“Please fill out my form, I promise you won’t be sorry so enter your info, pretty please?”

As for the form, in order to actually capture your visitor’s information (as well as a way to follow up with them), you need the lead capture form. There are many places you can get one from, but I highly recommend making sure you get one through a service that is professional and reliable such as the email follow-up service that I use.

More on that in another post so stay tuned!

 

How To Create Lead Capture Pages – The Bullet Points

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When crafting a lead capture page, another important component would be your bullet points.  The bullets are designed to further drive home what has been brought out in the headline and the body copy of the page.

They need to be focused on major benefits and not features.  What’s the difference?

Benefits VS. Features

Let’s say for example you are selling herbal colon cleansing herbs.  The features would be the type of capsules (vegetarian vs. plastic) used, how high-quality the herbs are, how they were carefully hand-picked from the deepest areas of the tropics, etc. etc.  That’s all well and fine but what your potential customers would want to know is, “How are they going to benefit me?”  “What are they going to do for me?” “How are they going to help me?”

And when you can answer those questions, then you would be touching on the benefits.

Now, IF your page is a sales letter, then give it to them straight up what the benefits are in full detail however…if this is a capture page we’re talking about (and we are talking about lead capture pages) then you do NOT want to give ALL the juicy details.  You want your bullets to be what we call “blind”.  What does that mean?

Here is an example of a bullet point that is NOT “blind”:

When you sign up for my free report on how to eliminate headaches
without harmful medicinal products you’ll learn:

  • How taking colon-cleansing herbs are better because they get to the root cause of most headache-related symptoms which is, an unclean, improperly-functioning bowel

Now here is an example of a bullet point that IS “blind”:

When you sign up for my free report on how to eliminate headaches
without harmful medicinal products you’ll learn:

  • What all- natural product you can use to get to the root cause of most headache-related symptoms

Can you see the difference ?

The non-blind bullet point gave away too much information.  If all of the bullets did that, then the person would see no reason to enter their name and email address.  But if you made them all “blind” and gave a “teaser” as to what the full benefits of signing up for the free report would be, then they would see that they would HAVE to sign up in order to find out more.

How to Create Lead Capture Pages-The Body Copy

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In this video we will go over what the job of your ‘capture pages’ body copy is and the best way to craft it.

As I stated in a previous video, many MLM/Network Marketers make the tragic mistake of promoting their company-replicated website right off the bat. The best way to go about promoting online is to learn to *create your own lead capture pages*.

{Lead capture pages} allow you to:

– Generate your own leads and build your own list
– Brand yourself and stand out from everyone else promoting your program
– Capture your website visitors so you don’t lose them forever

So, my videos will help you learn to create your own lead capture pages to help you better promote your business online!

Don’t feel up to learning how to create your own capture page? You should learn this skill however, I can show you how to get capture pages and a lot more already set up for you here.