Several years ago, I wrote an article about the whole “Product of the Product Debate” and I did it mainly as a rant because of something that transpired after I decided to cut off my 9-year old (dread) locs, despite the fact that I wrote and published an ebook on the topic of (dread) locs.
A few people were in an uproar once I publicized what I had done, and I wrote the article to basically rant off that it does not and should not totally negate all my years of experience with hair locking just because I made a PERSONAL decision to rid myself of mine! (FYI: I’ve since grown them back, though.)
Anyway, that was then. Now… I feel somewhat differently.
Is There An Exception To That “Rule”?
As I said in that older article, there will be some exceptions. For example – when I sell items on eBay, no one cares or even inquires as to if I have used the items I list – yet, they sell.
Same thing when you go to a major store or restaurant… typically no one asks or even cares if the employees have used the products or eaten the food… they either want it or they don’t.
But since you’re HERE, on this website and nine times outta ten, you are involved in a Network Marketing business (or perhaps just own your own business), we’re gonna hit this from that particular angle because I feel it’s somewhat different in this case.
Network Marketers are (for the most part) more personal and one-on-one when dealing with people, wouldn’t you agree?
And we tend to require a bit more TRUST from those we’re attempting to win as customers or business partners.
So while there are certainly instances where you can acquire new customers and the topic of YOU having used the product or service would never come up, I still want to share with you…
Here Are A Few Reasons to Be a Product of Your Product:
Reason #1: It’s always a good idea to actually believe in the product you’re promoting.
Someone once (snidely) said, “Well what if you’re selling dog food? You gonna be a product of THAT product?” Ummm… if you’re selling dog food, you want to at LEAST have a dog that you feed it to! So, because some like to be smart a—-, I’ll just say that, if the product is suitable for human consumption or usage, you should be using it.
For example: If your product is weight loss and YOU DON’T need to lose weight, nor did you need to when you signed up, why are you in that particular company?
Now, this is just my opinion; but unless it’s just your life’s dream, goal & mission to help others lose weight, find a company with products you can personally use and get behind.
And if that (weight loss) company offers OTHER products that you can benefit from using, then become a product of THOSE products and lead with that instead… at least as a starting point.
Reason #2: People WILL ask you, how has it worked for you.
You may not have acne prone skin, but if you’re selling an acne medication/skin care type product, people are gonna wanna know, “Did YOUR skin get so clear from using this product?” even if you ARE giving & showing testimonials of others.
So as I said in reason #1, why are you in that company, of all companies? Find one that resonates with YOU more!
Reason #3: You will have greater insight into the product as you promote & sell it.
Oftentimes people lead with their opportunity because they simply do not know anything about their product(s). They feel as though they have to become an “expert” but don’t want to do research.
But if you have personal experience using the product, then you can speak FROM your personal experience, your challenges & how you overcame them, lessons you’ve learned (do’s and don’ts) and how your customers can get the best results possible.
And when you help your customers get the results they’re looking for, you end up with three things: repeat customers, testimonials, and referrals.
And if they ‘see it’, you may even end up with some pretty good business partners who are just as enthusiastic about sharing the product(s) as you are!
Am I suggesting that if you are not a product of your product that it’s impossible to get people to buy?
No, of course not!
I can think of quite a few instances where that is not the case such as:
- If, like in the case of the whole dog food thing, your product isn’t designed for humans to personally use or consume
- If you are in a particular profession and you are making recommendations to your clients or customers.
For example: Let’s suppose you are a Personal Trainer who is also involved in a (health & weight loss) Network Marketing company. If you happen to be a woman with male clients and you want to recommend your MALE-specific supplement; YOU don’t personally take that particular product, but you can still recommend that product to your male clientele! Does that make sense?
So again, there will be times when you don’t necessarily have to be a product of your product, such as if you are marketing your business online as I do. I get customers finding & buying from me on the internet even if they have no clue as to if I used the product or not.
But as I stated previously, I wanted to share with you just a few reasons and instances when it IS a good idea to do so!'Til next time... bye for now!
To YOUR Success,
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