Okay, you are looking for information on how to attract more hair clients… GOOD for you and you should definitely gain some insight with this article.
Now, allow me to start by saying that I debated and debated with myself on whether or not I wanted to write this article.
See, I used to be a hair stylist myself, but that was a LOT of years ago. And now, I am an InterNetwork Marketer, which is a VERY different profession & industry.
That is who I generally cater my messages to – fellow Network Marketers – but I just still have this soft spot in my heart for my fellow hair stylists. **insert warm & fuzzy, “Awww”, here**
When I think back to my days as a hair stylist (and at one point, salon owner) I only WISH I knew & had the ability to do then what I know & have the ability to do NOW, and therefore; I want to pass this knowledge on to YOU!
The Marketing-Related Struggles I Faced As A Stylist
My days behind the chair were back in the mid to late 90’s and internet marketing as it’s done these days did not exist.
The only forms of marketing my services (and later, my own salon business) aside from word-of-mouth & walk-ins, was advertising in the yellow pages or in hair magazines – neither of which were in my budget during that time.
Another challenge was that my salon was in-home (and NO, I wasn’t an unlicensed “kitchentician” LOL! – I and my business were licensed… I was legit! 😉 ) and was NOT in a high-traffic area – it was residential.
Because of the limitations I had when it came to getting the word out, I didn’t really make a whole heck of a lot of money.
Now, I don’t know what YOUR challenges are, but whatever they are, they led you to searching for ways to attract more clients.
The Difference Between Then And NOW
As I mentioned before, since being out of the hair care profession, I have done other forms of business – from marketing other people’s products, to creating and marketing my own hair-related ebooks, to Network Marketing and now, helping other business owners get (online) exposure to their businesses.
I know how to get people finding me online (that’s how YOU found me) and as a result, I am able to get new customers into my business all the time.
When my husband was pastoring, I helped him get online exposure to the church and people sometimes STILL call his mobile phone asking about the church and indicating that they found his website… ONLINE!
And I can help you too!
What YOU Can Do To Attract More Hair Clients
(Prefer to watch/listen to the video? Click “Play” on the video below. FYI: Video is NOT as detailed as the article!)
I’m going to share with you what I would do today, if I were still doing hair, in order to attract customers to me:
1. Utilize video.
I’m sure you’re no stranger to the plethora of YouTube videos showing how to do “xyz” to your hair. And as a professional, I’m sure you cringe at some of them, don’t you? lol
But here’s the thing… you could and SHOULD be doing videos as well. Imagine sharing tips & tidbits on hair care from a PROFESSIONAL, LICENSED Hair Care Provider’s point of view.
And I know that you want clients in your chair but right now, it’s important to build rapport first and foremost when beginning to market online.
The best way to do that is to provide VALUE to your target audience, which leads me to…
2. Define your target audience.
Yeah, yeah I know… you do it all… you service them all. But I’m telling you, narrowing down your online marketing to a specific “customer avatar” is going to give you an edge.
You’ll want to sit down and clearly identify who you PREFER to service – don’t say any and everyone – as one of my old hair mentors used to say… “All money ain’t good money“!
So decide… do you want clients of a certain age bracket? Prefer working with natural hair over chemically processed? Do you specialize in color correction?
Choose your focus and then based on that, choose who your ideal client is and then…
3. Showcase your work to get your local audience into your chair.
Share before & afters of your clients (with their permission, of course) and target those in your local area in some of your content.
You can also share these images on your Facebook, Pinterest, or Instagram account and generate interest that way.
BONUS TIP: Find a way to monetize your non-local audience.
What I mean by “monetize” your non-local audience is… the internet opens up a world of people you would NOT be able to have access to if you only did local, offline advertising.
As soon as you hit “publish” on that video or blog post or send out that Facebook status message, you now have eyes viewing your material that are far and beyond your hometown.
So, what can you do with that leverage?
Unless you just have and showcase the MADDEST of mad skills that they can’t find anywhere else, 9 times out of 10 they’re not going to be flying in to see you.
So again I ask, what are you going to do with that leverage?
For starters, you could become an Amazon affiliate and once you show yourself the expert you are via the value you provide online; recommend various products, hair tools, or books and link to the corresponding item on Amazon. When they click the link and make a purchase, you get paid a commission!
That’s one way to go about it.
So, those are just some of the things I’d do if I were still doing hair and wanted to attract more hair clients.
I teach a bit more, in a bit more detail, in my free training that you can access when you…
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Watch the training & implement what you learn
Well, hopefully you found this article on, “how to attract more hair clients“, helpful and insightful.
If you did, I’d be very grateful if you would be so kind as to “like” & share this post via your social networks!
Thanks, I really appreciate it! 🙂'Til next time... bye for now!
To YOUR Success,
P.S: Got a business you need more exposure to?
Grab my FREE Build Your Business Online Success Formula that
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