How many times have you read or heard marketers talk about “building relationships“? Usually they’re referring to the adding tons and tons of friends to various social networking groups and blasting their wares to them on a consistent basis as “relationship-building”.
But building relationships is NOT about merely acquiring thousands and thousands of friends, followers and the like and then hitting them from all angles with your opportunity – and this is PRECISELY what most people do!
Listen…one of the BEST pieces of advice I’ve ever received and that if you want to really succeed in this industry, you’ll heed to as well is:
“If 97% of marketers are failing miserably at having success in their business yet…97% of marketers are doing the exact same things, DO THE EXACT OPPOSITE of what they’re doing!”
So if the majority of those folks are using social media sites to do nothing (much) more than pitch, then you need to RUN, not walk, in the opposite direction and do what they’re NOT doing!
In order to REALLY build relationships with the people on social sites, you have to find ways to connect with them:
– Give away value-based information, videos, etc. (even if they’re not YOURS!)
– Send out inspiring quotes or motivational sayings
– Share things about yourself..showing your everyday, “I’m-not-JUST-a-salesperson/recruiter” side (but do NOT overdo this!)
– Actually take time to COMMUNICATE with some of them from time-t0-time. Someone says “Going out to dinner for my birthday today” and you so happen to see that message, send them a b-day greeting! If someone says they’re not feeling well, send a “Hope you’re feeling better soon!” message. Interact when and where you can!
-In the offline world with your TRUE warm market…don’t expect to call up Sally whom you haven’t spoken with in the last 2 years and start spouting off about “the wonderful opportunity/products” you’ve just been introduced to! Are you MAD? She’s going to look at that phone like…”What the…?!?”
Instead, send Sally a “thinking of you” card and NOTHING MORE!
Or give Sally a “I was thinking about you and wanted to call and see how you’re doing” call and NOTHING MORE!
Then talk to her or email her a couple more times and if Sally asks, “So what are you up to these days?” Then say something casual and see where it goes from there! If the opportunity does not present itself, wait until another time…but remember, the idea is to NOT bug friends and fam but either ask for referals or simply leave them alone and seek after more qualified prospects who actually WANT to know more.
Bottom line…building relationships takes time and it takes a gentle approach. If you are coming from a state of desperation, then more than likely you will never do this the correct way.
But if you come from a state and a mindset of GENUINELY wanting to help others (and sure, yourself too…but others first) then your relationship-building will go a much, MUCH longer way!