Inside: Discover a few helpful tips on how you can attract more clients to your hair business, online.
I debated and debated with myself on whether or not I wanted to write this article and here’s why.
Many moons ago, I was a hair stylist myself and now, I’m an InterNetwork Marketer… a VERY different profession & industry.
And typically fellow Network Marketers are who I cater my messages to, but I just still have a soft spot in my heart for my fellow hair stylists. (insert warm & fuzzy, “Awww“)
When I think back to my days as a stylist, I wish I knew & had the ability to do then what I know & have the ability to do NOW, therefore; I want to pass this knowledge on to YOU!
The Struggles I Faced As A 90’s Hair Stylist
My days behind the chair were during the mid to late 90’s and internet marketing did not exist.
The only forms of marketing I had access to, aside from the sign my husband made and mounted outside our home, were word-of-mouth and advertising in the yellow pages or hair magazines – neither of which were in my budget during that time.
Another challenge was that my salon was in-home (and no, I wasn’t a “kitchentician” LOL – my business and myself were licensed & legit) and wasn’t in a high-traffic area due to being residential.
Because of the limitations when it came to getting the word out, I didn’t make a whole hell of a lot of money.
Now, I don’t know YOUR specific challenges, but whatever they are, they led you to searching for ways to attract more clients.
The Difference Between Then And Now
As I mentioned before, since being out of the hair care profession, I’ve done other forms of business from marketing other peoples products, to creating and marketing my own hair-related ebooks, to Network Marketing and now, helping other business owners get (online) exposure to their businesses.
I know how to get people finding me online (think about it… that’s how YOU found me) and as a result, I’m able to get new customers into my business all the time and I can help you too!
How Can You Attract More Hair Clients?
(Prefer to watch/listen to the video? Click “Play” on the video below. FYI: Video is NOT as detailed as the article!)
I’m going to share with you what I’d do today, if I were doing hair and needed to attract clients:
1. Utilize video.
I’m sure you’re no stranger to the plethora of YouTube videos showing how to do “xyz” to your hair. And as a professional, I’m sure you cringe at some of them, don’t you?
But here’s the thing…
You could and should be doing videos as well.
Simply share tips & tidbits on hair care from a PROFESSIONAL, LICENSED Hair Care Provider’s point of view.
And while, yes, the goal is to get clients into your chair; it’s important to first build rapport when marketing online to people who don’t know you from a can of paint.
The best way to do that?
Provide value. Basically, you’ll want to share hair care tips, product tips, do’s & don’ts, etc with your target audience, which leads me to…
2. Define your target audience.
Yeah, yeah I know… you do it all and you service them all. But I’m telling you, narrowing down your online marketing to a specific “customer avatar” is going to give you an edge.
You’ll want to sit down and clearly define who you PREFER to service – don’t say any and everyone ’cause, as one of my old hair mentors used to say, “All money ain’t good money“!
So decide, do you want clients of a certain age bracket? Do you prefer working with natural hair over chemically processed? Is color correction your area of expertise? Are you a top-notch at protective styles?
Choose your focus and based on that, choose who your ideal client is, then…
3. Showcase your work to get those local to you into your chair.
Share before & afters of your clients (with their permission, of course) and target those in your local area in some of your content.
You can also share these images on your Facebook, Pinterest, or Instagram account and generate interest that way.
BONUS TIP: Find a way to monetize your non-local audience.
What I mean by “monetize” your non-local audience is – the internet opens up a world of people you would NOT be able to have access to if you only did local, offline advertising.
As soon as you hit “publish” on that video or blog post or send out that Facebook status message, you now have eyes viewing your material that are beyond your hometown.
What can you do with that leverage?
Unless you just have and showcase the MADDEST of skills that they can’t find anywhere else, 9 times out of 10 they’re not going to be flying in to see you.
So again I ask, what are you going to do with that leverage?
For starters, you could become an Amazon affiliate and once you show yourself the expert you are via the value you provide online; recommend various products, hair tools, or books and link to the corresponding item on Amazon. When they click the link and make a purchase, you get paid a commission!
That’s just one way to go about it.
So, those are just some of the things I’d do if I were still doing hair and wanted to attract more hair clients.
I teach a bit more, in a bit more detail, in my free training that you can access when you…
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Watch the training & implement what you learn
Well, hopefully you found this article on, “how to attract more hair clients“, helpful and insightful.
If you did, I’d be very grateful if you would be so kind as to “like” & share this post via your social networks!
Thanks, I really appreciate it! 🙂'Til next time... bye for now!
To YOUR Success,
P.S: Got a business you need more exposure to?
Grab my FREE Build Your Business Online Success Formula that
helped me build a strong customer base and generate a CONSISTENT
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